Social Navigation

Alia Bhatt is India’s first global Gucci ambassador


The global superstar is on the cards for Alia Bhatt, who has just been announced as Gucci’s first Global Ambassador in India. Coming off of her successful red carpet debut at the 2023 Met Gala, the most guarded fashion event of the year, Bhatt was perhaps the obvious choice for an expansion into the fashion space.

The acclaimed star, whose performance in the recent Golden Globe-nominated film RRR followed the spotlight all over the world, made major changes on the world stage. She may have become a familiar face in Hollywood with Stone heart, but Alia Bhatt has been on the radar for just a minute and now she’s ready to conquer fashion.

Alia Bhatt for GucciMarc Seliger

The star will make her first foray into the fashion industry by attending Gucci’s upcoming Cruise 2024 showcase in Seoul, South Korea. She will join the ranks of global Gucci ambassadors such as Dakota Johnson, Hanni of K-pop group NewJeans and Harry Styles.

Apart from Bhatt, so far only a handful of Indian faces have explored fashion territory on such a global scale, including Deepika Padukone and Priyanka Chopra. This new move of a mega luxury house, following competitors, may signal a change in the global perception of the power of Indian talent.

This story first appeared in vogue India. It has been slightly modified.

You want more teen vogue? Check out these stories:

Joanna Swanson

Joanna Swanson is Europe correspondent at the Thomson Reuters Foundation based in Brussels covering politics, culture, business, climate change, society, economies and inclusive tech. With specific focus in breaking news, she has covered some of the world's most significant stories.