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BTS’s Jungkook’s Calvin Klein Campaign: Check Out 3 Exclusive Behind-the-Scenes Photos From The Set


Jungkook is taking a break from his regular Weverse lives to shake up the fashion world. The members of BTS continue to take the fashion scene by storm, leading multiple global campaigns and landing various female ambassadors to powerhouses. The last? Jungkook as the new Global Brand Ambassador for Calvin Klein Jeans and Calvin Klein Underwear.

Following a simple teaser released via social media, Calvin Klein officially announced Jungkook’s new Global Ambassador on March 28, 2023. Commenting on his new role, Jungkook said, “I’ve been a fan of Calvin Klein for a long time, and I’m thrilled to be their new global ambassador. This partnership is very special because the heritage and values ​​of the Calvin Klein brand resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand.

Calvin Klein’s Global CMO, Jonathan Bottomley, also explained why Jungkook joining the Calvin Klein family makes sense in the world. “We pride ourselves on identifying globally relevant talent whose cultural impact and values ​​match our own. Jungkook is one of the most popular artists in the world. he possesses a rare ability to connect with international audiences through his music and style. We are lucky and excited to have him join the Calvin Klein team.

The new campaign featuring Jungkook was photographed by Park Jong Ha. It features the Calvin Klein Spring 2023 collection with Jungkook wearing the 90s straight leg jeans, a relaxed fit denim shirt, an oversized denim jacket and a relaxed fit standard logo crew neck tee. To coincide with the announcement, teen vogue got three exclusive behind-the-scenes images from the set, which you can check out below:

Photography: Wonjae Lee. Courtesy of Calvin Klein, exclusively for Teen Vogue

Joanna Swanson

Joanna Swanson is Europe correspondent at the Thomson Reuters Foundation based in Brussels covering politics, culture, business, climate change, society, economies and inclusive tech. With specific focus in breaking news, she has covered some of the world's most significant stories.