Sony Pictures Entertainment is marking Columbia Pictures‘ 100th anniversary with a new centennial logo inspired by the historic “Lady With the Torch” iconography.
Ahead of Columbia’s anniversary celebration on Jan. 10, 2024, the new logo has an enhanced glow to the torch to symbolize the vibrancy of the Hollywood studio’s history, Sony said in a statement.
“There is one thing that separates a major studio from all other content producers: history. At Columbia, that history is reflected in the countless cultural talismans created by thousands of people over now 100 years. All of us at Columbia are proud of that legacy and honored to celebrate it,” Tom Rothman, chairman and CEO of Sony Pictures’ Motion Picture Group, said in a statement on Tuesday.
The studio behind classic Hollywood movies like It Happened One Night, Mr. Smith Goes to Washington and You Can’t Take it With You was founded by brothers Harry and Jack Cohn and best friend Joe Brandt on Jan. 10, 1924.
Early on in Hollywood, Harry Cohn’s Columbia Pictures battled for box office supremacy against rival studios run by Louis B Mayer at MGM, Adolph Zukor at Paramount and Harry Warner at Warner Bros.
Other award-winners from Columbia Pictures includes Guess Who’s Coming To Dinner, From Here to Eternity, On The Waterfront, Lawrence of Arabia, To Sir With Love, Funny Girl, Taxi Driver and Tootsie.
Columbia Pictures’ plans for its 100th anniversary include festival screenings, live concerts of prominent film scores and curated home entertainment products from the studio’s library.