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Guardians of the Galaxy 3 Opens to $28 Million in China – The Hollywood Reporter


Guardians of the Galaxy Vol. 3 It debuted to $28 million in China over the weekend, a start that would have been considered disappointing before the pandemic, but many box office analysts will find it promising in the current climate.

The James Gunn-directed sequel gave Hollywood its biggest opening in China of 2023, so far, after several other studio pillars (among them: Super Mario Bros movieAnd Ant-Man 3 And Shazam! 2). The only recent American film to earn more than Guardians 3 – I got close to potential earnings before the pandemic – it was Avatar: Water Road, opening to $57.1 million and grossing $246 million late last year. Maoyan Enterprise tickets app Guardians 3 to end its run with $72 million, down from the original’s $86.3 million Guardians Film in 2014 and 101 million dollars to Guardians 2 in 2017. Guardians 3 It opened particularly well at Imax, taking in $5.6 million, or 19 percent of its first weekend gross in China, on the brand’s giant screens.

After a drop in imported releases in 2022, the Hollywood product is making its return to Chinese screens with a regular clip. Release approvals come four to six weeks in advance, by pre-pandemic standards, and North American release and date approvals are again typical—both of which are a huge boost to marketing campaigns.

But enthusiasm for American films among Chinese audiences appears to have waned during the pandemic’s prolonged drought — perhaps also thanks to a constant drumbeat of negative domestic press over the escalating diplomatic ties between Washington and Beijing. Two Japanese anime titles have far surpassed any Hollywood pillars in ticket sales in China this year – Makoto Shinkai’s Suzume with $115 million and Toei Animation’s First salam dunk With $90 million – a result that would have been unimaginable for most of the past decade.

but Guardians 3The studios’ weekend win offers some encouragement that a solid producer can still do solid business.

The film easily removed three of the Chinese tent poles that had been launched just over a week before the local Labor Day holiday. Chinese road comedy Good luckWritten and directed by Yi Xiaoxing (Bath Buddy), which finished second with $15.3 million, bringing its total sales to $99.1 million, according to data from regional box office tracker Artisan Gateway. And dust off the national action Born to flyIt is called “China”. The bestIt fell 75 percent from its $40 million first place earning just $11.2 million for third place in its second weekend. Romance thriller All these years It similarly declined, earning just $3.8 million from Friday to Sunday, after debuting to $18.7 million the previous week.

Industry watchers will be looking ahead for signs of Hollywood’s growing momentum with Universal’s launch in China. X is fast – A Market-Favorite Franchise – Coming May 17th, Warner Bros. DC superheroes entry the light on June 16th.

Joanna Swanson

Joanna Swanson is Europe correspondent at the Thomson Reuters Foundation based in Brussels covering politics, culture, business, climate change, society, economies and inclusive tech. With specific focus in breaking news, she has covered some of the world's most significant stories.