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Indians are choosing to give gift cards online this wedding season: MakeMyTrip


Online travel platform MakeMyTrip said it has witnessed an increasing trend of consumers choosing to give online gift cards to their friends, relatives and colleagues this wedding season.

MakeMyTrip has seen a 30 percent increase in sales of “Shagun” travel cards this wedding season, i.e. December 22 – January 23, compared to last year, it stated.

That’s what the company said 10,000 card is the most sold denomination, followed by 5,000, and 1,000. The card allows couples to book vacation packages, hotels, airline tickets, train tickets, bus tickets and fun activities.

“We have seen a direct correlation between online gift card sales and the wedding season,” said Raj Rishi Singh, Chief Business Officer, MakeMyTrip.

He shared that there is a growing trend of people wanting to gift experiences, a shift from the past when cash and gold were the only options.

“We have done research to understand consumer needs and two different groups have emerged. Senior executives between the ages of 45 and 55, who would like to give something memorable as a gift to their friends or relatives. The relatively younger group, between the ages of 30 and 45, want to give something thoughtful and trendy as a gift. Travel Shagun in the form of an online wedding gift card fits both categories,” Singh added.

More than 47 percent of online wedding gift card buyers added 1 on the total as a symbol of Shagun. The pattern prompted MakeMyTrip to gift a Shagun van 101 with every purchase.

Mumbai, Delhi, Bangalore, Chennai and Pune are the top 5 cities in terms of online gift card sales. However, MakeMyTrip has seen increased traction from cities like Patna and Jaipur, which rank among the top 10, the company said.

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Joanna Swanson

Joanna Swanson is Europe correspondent at the Thomson Reuters Foundation based in Brussels covering politics, culture, business, climate change, society, economies and inclusive tech. With specific focus in breaking news, she has covered some of the world's most significant stories.