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iPhone 16 Pro Max Could Feature Bigger Display, ‘Ultra’ Brand Certification: Report


The iPhone 16 Pro Max — the alleged successor to the company’s top-of-the-line iPhone model expected to debut later this year — could be equipped with a larger screen than previous models, according to a report. Apple’s largest iPhone models in recent years feature a 6.7-inch screen, and the company could unveil the iPhone 16 Pro Max with a slightly taller and wider screen next year. The Cupertino company is expected to unveil the iPhone 15 series of smartphones in the second half of 2023.

According to a 9to5Mac report based on early CAD files for the iPhone 16 Pro Max, the company may first adopt the “Ultra” branding on its largest iPhone 16 Pro model that features a 6.9-inch display. Compared to the upcoming iPhone 15 Pro Max, the rumored height is expected to increase from 159.8mm to 165mm. Meanwhile, the width is expected to increase very slightly from 76.7mm to 77.2mm.

The iPhone 16 Pro Max isn’t the only model that tends to feature a larger screen. TF Securities analyst Ming-Chi Kuo recently claimed that the smaller iPhone 16 Pro will sport a “slightly larger” display compared to the iPhone 15 Pro, which is expected to feature the same 6.1-inch display as its predecessor. The iPhone 16 Pro is said to have a larger 6.3-inch screen in order to accommodate the periscope camera lens setup expected to debut on the iPhone 15 Pro Max.

Kuo’s claims align with a prediction made by DSCC analyst Ross Young, who stated earlier this month that both the iPhone 16 Pro and iPhone 16 Pro Max will have larger screens measuring 6.3 inches and 6.9 inches, respectively.

It should be noted that the alleged launch of the iPhone 16 Pro and iPhone 16 Pro Max is still at least a year away, which means any leaked information should be taken with a pinch of salt. Apple has not yet announced the iPhone 15 series of smartphones, which are likely to include the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. The company is expected to unveil the phones in the second half of 2023.

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Joanna Swanson

Joanna Swanson is Europe correspondent at the Thomson Reuters Foundation based in Brussels covering politics, culture, business, climate change, society, economies and inclusive tech. With specific focus in breaking news, she has covered some of the world's most significant stories.