Social Navigation

Kendall Jenner’s Butt Stars in Jacquemus’s New “Guirlande” Holiday Campaign


Dare we put the ass in Christmass? Kendall Jenner has divided the internet (again) with her latest fashion campaign for the Jacquemus holiday collection. This is the same brand that stuck her in a cloud over the summer, so, you know, context and all that.

Here’s how it went down: Last week, the company posted a picture of some tinsel on the ground and captioned it, “It’s tiimeeeeeee…..Ready?” Fans wondered whether the French brand was teasing new campaign stars, possibly BLACKPINK’s Jennie or Mariah Carey, Queen of Christmas. All were disappointed.

Instagram content

This content can also be viewed on the site it originates from.

Two days ago, it posted another picture: a glistening posterior wrapped in string lights. And you can kinda, sorta see the shearling top the model is wearing. Which model? Well, it could have played it cool and saved the face reveal for the next post, but the brand decided to tag Kendall Jenner right on her crack. She’s also mentioned in the caption, so I guess there was never a plan to have it be mysterious. Fine. They probably want the controversy.

Joanna Swanson

Joanna Swanson is Europe correspondent at the Thomson Reuters Foundation based in Brussels covering politics, culture, business, climate change, society, economies and inclusive tech. With specific focus in breaking news, she has covered some of the world's most significant stories.