Lush Cosmetics launches new campaign with Indigenous Peoples Rights International and the Blue Planet Project
Lush has always been a brand that focuses on environmentally friendly products and packaging, and in the past they have always shown solidarity and support for indigenous communities. To continue its vocal support for the Indigenous community, the brand is launching a new campaign focused on women and girls on the frontlines of the climate crisis.
The new campaign is called “Land Defenders, Water Protectors” and is run in partnership with Indigenous Peoples Rights International and The Blue Planet Project. The goal is to raise $350,000 with a new limited-edition bath bomb that follows the brand’s ethos.
The bath bomb created for the initiative is called Guardian of the Forest. It has blue and green hues resembling that of a globe. It will be available on the brand’s website for $8.25. 100% of proceeds from purchases, minus taxes, will go directly to the initiative and support communities whose lands are threatened by deforestation, fossil fuel extraction, privatization and land and water grabbing .