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Stray Kids’ Felix is Louis Vuitton’s Newest Ambassador


There’s a new face in the Louis Vuitton family, and we know him very well. Stray Kids’ Felix has just signed on as an ambassador for the French fashion house, joining BTS’s J-Hope, Zendaya, model and actor Hoyeon, and more.

A quick scroll through Felix’s Instagram reveals his love of the brand; the musician frequently wears Louis Vuitton pieces, including crossbody bags, baseball caps, and leather jackets. Felix has a unique sense of style, and the classic-with-a-twist vibes of Louis Vuitton’s clothing and accessories fit in perfectly with his flair.

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The feeling is mutual, as the brand was eager to join forces with the star after artistic director Nicolas Ghesquière met him at a fashion show. “I discovered Felix when I presented my pre-fall collection in Seoul,” Ghesquière shared in a press release. “It instantly clicked between us. He is really talented. I love his energy, his unique personality, and his audacious sense of style.”

In the official photos from the announcement, the Stray Kids member wears an oversized leather biker jacket over a white T-shirt, a dark denim jacket, and a white suit with grommet details. “Captivating global audiences with his versatile talent, [Felix] — the acclaimed member of the Stray Kids band, nominated for the 2023 MTV VMAs for best K-Pop group — joins the Maison as a new House Ambassador,” the brand shared.

Courtesy of Louis Vuitton.

Felix isn’t the only Stray Kids member joining forces with a legendary fashion house. His bandmate Hyunjin was announced as an ambassador for Versace in July, making him the first Korean face of the Italian brand. We’ll be seeing a lot more Louis Vuitton on Felix, and honestly, we’re so excited to see how this true style icon blends the major elements of the brand, including its LV logo and Damier print, into his look.

Joanna Swanson

Joanna Swanson is Europe correspondent at the Thomson Reuters Foundation based in Brussels covering politics, culture, business, climate change, society, economies and inclusive tech. With specific focus in breaking news, she has covered some of the world's most significant stories.