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The trailer has the most views since The Lion King – The Hollywood Reporter


Ariel is making waves.

First full trailer promotion the little Mermaid It generated over 108 million global views in its first 24 hours, making it one of the most-watched trailers for any title in Disney’s growing stable of live-action re-imaginings, and the largest for a live-action Disney title since the king lion In early 2019, according to the studio. The number of views includes the TV and digital broadcast audience.

the little Mermaid The trailer dropped on March 12 during the Academy Awards, with stars Halle Bailey and Melissa McCarthy introducing the venue. Bailey plays Arial in a live-action update of the 1989 animated classic, while McCarthy plays the sinister Ursula.

the king lionThe first full trailer garnered nearly 130 million views in the spring of 2019. Otherwise, the little Mermaid The trailer has passed the first full spot for Aladdinwhich has been viewed 106.5 million times. Mermaid also exceeded Maleficent: Mistress of Evil (2019), Mulan (2020) and Cruella (2021).

Directed by Rob Marshall, the little Mermaid Opens in theaters on Memorial Day. Oscar winner Alan Menken returns to update his score and write a new song featuring lyrics from Lin-Manuel Miranda. The film will also include four new songs original to the remake.

Starring Javier Bardem, Awkwafina, Jacob Tremblay and Jonah Hauer-King, the film tells the story of a mermaid who longs to join the human world. Bailey, known as one half of R&B duo Chloe x Halle, was cast in July 2019, with the film marking her biggest role to date after working including a part The nest has grown. It will also appear in the future Violet music.

Over the past decade, Disney has had success with live-action remakes of its animated classics beauty and the beast (2017), Aladdin And the king lion Among those mowing billions of dollars globally. Include its upcoming remake snow white, Starring Rachel Ziegler and scheduled for release in March of 2024. Other works include Lilo and Stitchas well as a the king lion prefix, Mephsa: The Lion KingFrom director Barry Jenkins.

Immediately after his debut at the Oscars, the little Mermaid It was the #2 trend on Twitter, where it stayed all night. The trailer also climbed to the #1 worldwide video on YouTube.

Disney unveiled A the little Mermaid Last year’s teaser trailer at D23.

Joanna Swanson

Joanna Swanson is Europe correspondent at the Thomson Reuters Foundation based in Brussels covering politics, culture, business, climate change, society, economies and inclusive tech. With specific focus in breaking news, she has covered some of the world's most significant stories.