The use and abuse of hype
Hype and absurdity go together. As excitement about the next big thing builds, people are falling over themselves to get on board. A year and a half ago, the metaverse was the future. Companies appointed Chief Metaverse Officers and futurologists chatted about Web 3.0. The idea has not disappeared. Colombia held its first court case in the metaverse last month (imagine a video game called Wii Justice and you’ll get the idea). But the excitement has evaporated, at least for now. Microsoft disbanded its industrial metaverse team last month; chief metaverse officers’ career prospects are more virtual than they’d even like.
Joanna Swanson is Europe correspondent at the Thomson Reuters Foundation based in Brussels covering politics, culture, business, climate change, society, economies and inclusive tech. With specific focus in breaking news, she has covered some of the world's most significant stories.