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ZEE5 Streams New Original Movie ‘Bandaa’


ZEE5, the video streaming platform of Zee Entertainment Enterprises Ltd, will stream a new original movie called Bandaa starring Manoj Bajpayee.

Bandaa is a courtroom drama backed by Vinod Bhanushali’s Bhanushali Studios Ltd, Zee Studios and Suparn S Varma, directed by Apoorv Singh Karki and written by Deepak Kingrani.

Video streaming platforms are strongly committed to producing original movies. Amazon Prime has released Majaa Ma with Madhuri Dixit, Disney’s Star Studios promises to make them for its digital platform, Disney+ Hotstar, and Netflix is ​​curating films with Vishal Bhardwaj, Sujoy Ghosh and Zoja Akhtar.

Both domestic and foreign streaming services said that movies are faster to produce, movie writing talent is readily available and viewers are more inclined to watch them. As a result, the global number of Indian films on Netflix had increased by 50% in the first half of 2022 compared to the same period in 2021. In addition, the cost of purchasing theatrically released films is high, making original films financially become more feasible.

Platforms are no longer eager to acquire movies for digital releases, which was the need of the hour during the pandemic. Most platforms want to invest in building series or original movies instead, checking the IP address. The overall cost structure also benefits platforms when they commission an original series or movie rather than acquiring it.

Certainly, the renewed focus on original films is based on audience feedback. India has the highest percentage of movie viewers in the world for Netflix. Global films such as The Gray Man, Red Notice, The Adam Project and Don’t Look Up have found traction in the country along with subtitles and dubbing in Hindi, Tamil and Telugu.

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Updated: May 04, 2023, 8:13 AM IST

Joanna Swanson

Joanna Swanson is Europe correspondent at the Thomson Reuters Foundation based in Brussels covering politics, culture, business, climate change, society, economies and inclusive tech. With specific focus in breaking news, she has covered some of the world's most significant stories.